About

A small studio with strong opinions.

Northstar is a founder-led studio focused on one thing: building AI systems that help local businesses stop losing customers to speed and availability problems. No sales team — we do our own work.

The Team

Atharva Rayan

Founder

Leads system architecture and build — designing the AI systems, building the integrations, and making sure every deployment performs the way it was promised. Started Northstar because he kept watching good local businesses lose customers to speed and availability problems that technology could solve — and wasn't being solved for them.

Focus areas

AI system architectureProduct developmentTechnical onboarding

Sivaan Sharma

Operations

Supports client onboarding and rollout — running shadow-mode testing and coordinating launch alongside the build team.

Focus areas

Client onboardingShadow-mode testingLaunch coordination

How We Think

The principles we don't compromise on.

Honest scoping

We tell you what we actually think will help before you pay us anything. If Northstar isn't the right fit, we'll say so on the discovery call.

Shadow-mode before live

Nothing we build goes live without you seeing it work first. Trust is built through observation, not promises.

You keep control

Full handoff documentation. Month-to-month contracts. No lock-in. We build systems that serve you — not systems that you become dependent on.

Operators, not vendors

We think of ourselves as an extension of your team. When something's off, we catch it before you do.

Come talk to us.

The discovery call is just a conversation. No decks, no demos — we just want to understand your business.

Book a Discovery Call